The recognition highlights the capabilities of the JS Mobile App, which incorporates a range of digital banking features designed to improve the customer experience.
Among its key innovations is JSense, an in-app AI assistant that enables customers to interact conversationally with the application to find information about banking products, services and discounts.
The app also offers Pay in a Blink, a Face ID-based transaction approval feature that allows customers to approve transactions without relying on traditional One-Time Passwords (OTPs). Other digital services include Raast transfers, QR payments and debit card management.
Commenting on the recognition, Basir Shamsie, President & CEO of JS Bank, said the bank has consistently remained at the forefront of technological innovation in Pakistan’s banking industry.
“JS Bank has always been a forerunner in bringing technological innovation to Pakistan’s banking industry,” Shamsie said, highlighting the bank’s initiatives ranging from the country’s first WhatsApp Banking service to its AI-powered JSense assistant.
He added that the bank continues to use technology to make banking simpler and more convenient for customers, describing the award as further recognition of JS Bank’s commitment to driving innovation in Pakistan’s financial sector.
The Asian Banking & Finance Fintech Awards recognise financial institutions and fintech companies across Asia for achievements in financial technology and digital innovation.
JS Bank Limited is a Pakistani public limited banking company incorporated on March 15, 2006. It is a subsidiary of Jahangir Siddiqui & Co. Ltd. (JSCL) and is engaged in commercial banking and related services under the Banking Companies Ordinance, 1962.
